For more information or to submit a resume, contact Tom Bryan at tom.bryan@swedishmatch.com
Job Description
Swedish Match North America LLC (SMNA), a consumer-packaged goods producer (CPG) and market leader of cigars and a broad assortment of smokeless tobacco products. In October 2019, Swedish Match was the first company to be granted a Modified Risk Tobacco Product (MRTP) order by the FDA. To build on this success in the area of reduced risk products, SMNA is seeking a new Manager of Consumer Research for the Richmond, VA office.
MAJOR RESPONSIBILITIES AND ACCOUNTABILITIES
Identify, procure and lead data collection, information management, analytics and reporting infrastructure to meet the needs of US stakeholders. Proficiency is expected in:
- Adult consumer data collection, which will include knowledge of current survey research techniques, primary and secondary data sources relevant to the business.
- Information Management, which will include expertise in existing and emerging technologies and awareness of when where and how to deploy them to the benefit of the organization.
- Analytics, which will include expertise in advanced and applied demographic techniques, forecasting, predictive modeling and simulation.
- Reporting will include proficiency in PowerPoint presentations, report writing, appropriate document management, meeting management (including stand and delivers).
Responsibly manage adult consumer research infrastructure with the goal of making valid and reliable solutions that are repeatable and reusable by the broader SMNA organization.
Demonstrate strong project management skills, including:
- Cost control
- Contracts
- Negotiations
- Compliance
- Scheduling
- Resource allocation
- Risk management
- Meeting management
- Scheduling
Build and maintain good working relationships with Marketing, Brand, Sales, Law, Regulatory and Group IT to articulate strategic imperatives and metrics to track performance versus initiatives.
Gather knowledge of adult consumer research trends and best practices.
Recommend organizational structure to meet current and future US adult consumer research needs.
Proactively find and build knowledge of tobacco industry trends and best practices as it relates to BCI.
Set goals, execute strategies, and track and measure results.
Requirements
EDUCATION: Minimum bachelor's degree, preferably a master's or PhD in related fields of Marketing, Demography or Sociology
EXPERIENCE: 4-7 years minimum of experience in adult consumer research and marketing. Demonstrated analytic and quantitative skills. Accustomed to managing and reporting performance to plans/timelines. Experience in driving an idea from concept to execution. Experience in working with external partners. Communication and negotiation skills, both internally and external. Skills in research, analysis and data management. Experience and understanding of a wide variety of analytical processes. Experience of Matrix organizations is a plus and having experience in dealing directly with senior management is desired. Experience with both qualitative and quantitative adult consumer research techniques a must. Experience with fundamental demographic statistics and techniques a must. Experience with brand equity, actual use, awareness trial and purchase and similar research is a strongly preferred. Have solid experience in developing plans, both long and short term.
SKILLS:
Leadership Skills
Proven ability to lead cross-functional groups where clear parameters may not exist. Proven record of leadership and success. Strong in analytic and strategic thinking with the capability to bridge strategic thinking into action. Superior interpersonal and communications skills (both oral and written) are required. Leadership in awareness of vendor pool and available external expertise. Competency in providing direction to vendors and external experts. Proficient in and demonstrates leadership best practices. Proficient in and demonstrates tenets of emotional intelligence.
Technical Skills
Experience with both qualitative and quantitative adult consumer research techniques a must. Adult consumer and customer primary and secondary research. Proficient in use of US Government databases. Competent in survey research design and execution principles. Knowledge of SAS / SPSS / R coding / Python. Excellent computer and analytical skills and software knowledge: Microsoft Office applications required
BENEFITS: Swedish Match offers highly competitive salaries, flexible benefits program, medical, dental and vision, bonding leave, life insurance, tuition reimbursement, 401(k), paid vacation, 11 paid holidays and more!
Swedish Match was named on the list of "Top Work Places" in Richmond for 2015-2019 as published by the Richmond Times Dispatch.
An Equal Opportunity Employer M/F/DISABILITY/VET
For more information or to submit a resume, contact Tom Bryan at tom.bryan@swedishmatch.com
